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Mike Sundheim is entering his 29th year with the Carolina Hurricanes communications department, and his 24th year heading the department. In September 2024, he was promoted to lead all communications efforts for Hurricanes Holdings, LLC, including the Hurricanes, the Raleigh Entertainment and Sports District and other business interests of the company. Sundheim helped lead the Hurricanes to the Dick Dillman Award in 2019-20, 2020-21 and 2022-23, presented annually by the Professional Hockey Writers Association (PHWA) to honor the work of outstanding NHL public relations staffs in each conference.
A 2000 graduate of the University of North Carolina’s School of Journalism and Mass Communication, Sundheim is responsible for the promotion of the team and its players in the local and national media, and serves as the primary media contact and spokesperson for Hurricanes Holdings. He also coordinates the Hurricanes’ broadcasting efforts, serving as the main contact for the team’s affiliates, assisting in personnel decisions and developing the Hurricanes’ broadcasts on television and radio. In addition, Sundheim oversees team publications, including the digital media guide and press releases, and manages the team’s communications budget and staff. He also remains active with the team’s digital content efforts, and was involved with establishing and developing the team’s original Facebook and Twitter accounts.
Between 2014 and 2024, Sundheim handled travel and team services responsibilities alongside his communications responsibilities, working with plane, bus and hotel companies to make the Hurricanes’ travel arrangements and managing player community and corporate appearances and events throughout the season.
Prior to joining the Hurricanes full-time in 2000, Sundheim spent two seasons as an intern in the team’s media relations department, beginning with the 1998-99 campaign. Originally from Somerville, N.J., he also gained experience as an assistant sports editor for UNC’s student newspaper, The Daily Tar Heel, a student assistant in the UNC sports information department and a summer intern for the New Jersey Red Dogs of the Arena Football League (AFL).
Sundheim completed a master’s degree in Sport Management from North Carolina State University in 2015, and he serves as an adjunct professor at UNC’s School of Journalism and Mass Communication, teaching courses in sports communication.
Madison White is entering her eighth season in the NHL. She was promoted to senior manager of communications for the Carolina Hurricanes in August 2026 after spending two seasons as manager. White is the primary contact for all media requests for players, coaches and hockey operations staff. She is responsible for promoting the team with local and national media outlets and for overseeing team publications, including the media guide, news releases and the team’s media site.
Prior to joining the Hurricanes, she spent five seasons with the Columbus Blue Jackets as a senior communications coordinator (June 2023-September 2024), communications coordinator (December 2020-May 2023) and group sales coordinator (June 2019-December 2020).
A native of Denver, Colorado, Madison graduated in 2018 with a bachelor’s degree in sport leadership and management and again in 2019 with a master’s degree in sport leadership, both from Miami University (Ohio). At Miami, she spent four years working as an intern for the Athletic Communications Department and as a social media/marketing intern for Goggin Ice Center.
Sidney Binger is entering her first season as manager of communications for the Hurricanes. She is responsible for developing team media materials, including Game Notes. She coordinates game-day media operations, including credentials, media spaces and materials, and assists with media availability, team publications and overseeing PR game-night staff.
Prior to joining the Hurricanes, she spent four seasons as an assistant director of athletic communications with the Northeastern University men’s hockey team (September 2022-September 2026) and two years as the Brian Fishman Fellow with USA Hockey and the U.S. National Team Development Program (June 2020-June 2022).
A native of Mason, Michigan, Sidney graduated from Northeastern University in 2024 with a master’s degree in sport leadership and from Michigan State University in 2016 with a bachelor’s degree in advertising management and sports business management. At MSU, she spent three years as an intern with the Athletic Communications Department and one season as a public relations intern with the Detroit Red Wings.
Trent Warren is entering his first season as communications coordinator for the Hurricanes. He is responsible for assisting the communications department, serving as the NHL EDGE and be the primary contact for on-site broadcast vendors.
Prior to joining the Hurricanes full-time, Warren spent two seasons as an intern in the communications department, beginning at the start of the 2024-25 campaign. He also gained experience as the team media representative for the Carolina Blaze of the Athletes Unlimited Softball League (AUSL) in the summer of 2026.
A native of Apex, NC, Trent graduated from North Carolina State University in 2026 with a bachelor’s degree in marketing.
