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Mike Sundheim is entering his 28th year with the Carolina Hurricanes communications department, and his 23rd year heading the department. In September 2024, he was promoted to lead all communications efforts for Hurricanes Holdings, LLC, including the Hurricanes, the Raleigh Entertainment and Sports District and other business interests of the company. Sundheim helped lead the Hurricanes to the Dick Dillman Award in 2019-20, 2020-21 and 2022-23, presented annually by the Professional Hockey Writers Association (PHWA) to honor the work of outstanding NHL public relations staffs in each conference.
A 2000 graduate of the University of North Carolina’s School of Journalism and Mass Communication, Sundheim is responsible for the promotion of the team and its players in the local and national media, and serves as the primary media contact and spokesperson for Hurricanes Holdings. He also coordinates the Hurricanes’ broadcasting efforts, serving as the main contact for the team’s affiliates, assisting in personnel decisions and developing the Hurricanes’ broadcasts on television and radio. In addition, Sundheim oversees team publications, including the digital media guide and press releases, and manages the team’s communications budget and staff. He also remains active with the team’s digital content efforts, and was involved with establishing and developing the team’s original Facebook and Twitter accounts.
Between 2014 and 2024, Sundheim handled travel and team services responsibilities alongside his communications responsibilities, working with plane, bus and hotel companies to make the Hurricanes’ travel arrangements and managing player community and corporate appearances and events throughout the season.
Prior to joining the Hurricanes full-time in 2000, Sundheim spent two seasons as an intern in the team’s media relations department, beginning with the 1998-99 campaign. Originally from Somerville, N.J., he also gained experience as an assistant sports editor for UNC’s student newspaper, The Daily Tar Heel, a student assistant in the UNC sports information department and a summer intern for the New Jersey Red Dogs of the Arena Football League (AFL).
Sundheim completed a master’s degree in Sport Management from North Carolina State University in 2015, and he serves as an adjunct professor at UNC’s School of Journalism and Mass Communication, teaching courses in sports communication.
Madison White is entering her seventh season in the NHL and second as the manager of communications for the Hurricanes. White is responsible for promoting the team with local and national media outlets, serves as a media contact for players and staff and is responsible for team publications, including the media guide, news releases and the team’s media site.
Prior to joining the Hurricanes, she spent five seasons with the Columbus Blue Jackets as a senior communications coordinator (June 2023-September 2024), communications coordinator (December 2020-May 2023) and group sales coordinator (June 2019-December 2020).
A native of Denver, Colorado, Madison graduated in 2018 with a bachelor’s degree in sport leadership and management and again in 2019 with a master’s degree in sport leadership, both from Miami University (Ohio). At Miami, she spent four years working as an intern for the Athletic Communications Department and as a social media/marketing intern for Goggin Ice Center.
Freddy Stanley is entering his first season as communications assistant for the Hurricanes. He is responsible for producing game notes, managing credential requests, overseeing press box set-up on game nights and assisting with the team’s media site. Stanley is a graduate of the University of North Carolina at Chapel Hill.
